My Story

Hello,

Nadia nadejda karaboycheva djoukelova

My name is Nadejda, which means Hope in Cyrillic, and keeps me optimistic and positive for the future. Friends call me Nadia for short.

I am passionate, customer-focused e-commerce professional with 10+ years of experience in a variety of functions including product sourcing and onboarding, category and content management, site merchandising, marketing, competitive strategy, and digital operations.

  • A keen self-starter with a “can-do” attitude, resourceful, with a creative mindset, and who works well in a fast-paced team environment and possesses strong leadership and organizational skills.
  • Tech-savvy. Technical aptitude with web-based tools and proficiency with Microsoft Office Suite.  Possesses an understanding of web design from back-end systems to front-end design.
  • Lifelong learner. Has a strong desire to learn new things and constantly seeking learning opportunities both on professional and personal levels.
  • Analytical problem solver. Hard-working, using a creative approach, always oriented to get the best results and find the root of the problem.
  • Giver. Eager to teach and share knowledge, skills, and tricks with a team and cross-functional partners.

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Personal Highlight Reel:

“Nadejda is easily one of the smartest people I have worked with. She is dedicated, passionate, caring and very intelligent. Here are a few things that would help you know her better:

– She is always the first to learn and master any new system or platform we introduce. In eCommerce, where systems are being updated or replaced every 1-2 years, this is highly appreciated, because:

– She is a great teacher. She happily shares everything she knows with anyone who’s willing to learn. She once said people should “get satisfaction through learning new things”. I know she definitely does.

– She deeply cares about her team. Nadejda is the kind of person who doesn’t give up on anyone. If you are her team member, she would encourage you, help you and guide you regardless of who you are. I saw her former team members turn to her for guidance and support after they left her team.

– She’s very passionate about her job. When people fix problems, they would usually fix what seems wrong and stop there; Nadejda would dig in. And then she’d dig deeper. Until she finds out what the root reason is and how to fix it.

In short, if you are in the tech industry, and you are looking for someone who’s 120% invested, someone who doesn’t give up and someone who is a tech genius, Nadejda is your person. Feel free to reach out to me if you’d like to hear more great things about. T.M

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“Nadejda is an invaluable colleague and focused eComm problem solver. Creative in approach, efficient at execution, depth of knowledge and willingness to learn are a few of the key qualities she brings to work every day. Our team drew strength from her leadership and success from her guidance. A skilled and technical navigator in the digital space. But if analog is more your thing, she can also finish a 1000 piece puzzle in about 15 minutes with her eyes closed.” S. K. M.

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“I worked with Nadejda for five years at HBC and it was a delight everyday knowing that she was a part of the e-commerce team with me driving businesss together. Nadejda is highly productive and always looking for opportunity of improvements. She has strong analytical skills and always sees the business through a customer focused lense to truly push the online experience to the next level. I highly recommend Nadejda to be a part of any fast paced, team environment that needs a fresh pair of eyes! J.Z.

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“It’s been such a pleasure working with you and getting to know you as a person. I look up to you in every capacity, you’re such a special and talented individual with a natural light that really everyone looks up to.” R.G.

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“You are awesome and such an amazing talent. I have learned so much from you and I admire how you have made other people’s lives easier in the work-space. I hope our paths cross again in the ecomm world! I can’t wait to see what adventure you are up to next in your career because of your extensive skill set.” A.W.

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“I just wanted to say that, it’s really been a pleasure working with you. I look up to your work ethic, intelligence, ingenuity, and can-do attitude.” E.C.

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“Thank you (again) for everything. For bringing me onto the team, teaching me so much, and encouraging my move to digital marketing. You were a great manager and I’m sure you’ll go on to do even greater things.” M.F.

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“Wishing you all the best! I know we haven’t had the opportunity to work more closely together, but I really appreciate you and look up to you as a mentor. Everyone talks so highly of you, and only having had a few occasions to connect with you, I could really tell why.” S.S.

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