In his bestselling little book “The Dip”, the famous business marketer and author Seth Godin proves that winners are really the best quitters. Godin helps us understand that winners quit fast and often, and without feeling guilty – until they commit to beating the right Dip.
Every new project, job, or hobby starts out exciting and fun until … it gets really hard, and not much fun at all. You might be in a Dip – a temporary setback that will get better if you keep pushing. But maybe it’s a total dead-end. What really sets the superstars apart is the ability to know if it’s a dead-end or temporary setback.
Winners seek out the Dip. They realize that the bigger the challenge, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Do you quit often? Can you handle “the dip”?
If you haven’t yet, consider reading it:
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Nadia Karaboycheva 